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Marketing Consultants - why you need them

Smart businesses know that clever and effective marketing is the key to success during both good and bad economic times. The problem is that many businesses are finding it hard to adapt their marketing strategies to today’s economic climate.

This is not surprising as successful business promotion requires marketing experience and knowledge that many businesses don’t have in-house.

Investing in an experienced business marketing consultant can give organisations the help they need to reconnect with their customers and promote their products and services more effectively.

Marketing Consultants


  • Increase new and repeat sales
  • Reconnect with customers
  • Free to focus on other business needs


  • Review existing promotional efforts
  • Create fresh innovative marketing strategies
  • Collate and report on marketing strategies
FREE - Half Hour Business Consultation
CALL: 01227 861133 TODAY!

What is a marketing consultant?

A marketing consultant is a trained professional who assists businesses in reviewing, creating and implementing effective marketing strategies to promote their services and products.

Consultants may be self employed independents or part of a business consulting agency. Either way a good marketing consultant can be worth the investment as they can handle all of your marketing requirements leaving you free to focus on other important business needs.

Whether your business is just starting out or has been trading for many years an experienced consultant will help you make the best use of your marketing budget. Ensuring your marketing strategies are right for you and work both in the short and long term.

So what should I expect from my marketing consultant?

A good marketing consultant should:

  • be an expert in many different marketing techniques and strategies
  • be able to provide you with creative, fresh and successful marketing strategies that are tailored to your businesses goals and target audiences
  • have the experience to assess your current marketing strategies and identify any problems plus suitable solutions
  • be able to handle any issues or problems that may arise during your marketing campaign quickly and efficiently
  • collate and analysis your marketing data including providing detailed campaign reports
  • be in regular communication with you, being able to listen as well as make positive suggestions

How can a Marketing Consultant help my businesses during a recession?

Recession is a difficult time for most businesses as suddenly your customers aren’t as willing to part with their money as they used to be, plus your existing marketing campaigns may have become less effective.

What is often needed is a fresh approach, but where to start? You don't want to start risking your marketing budgets testing different strategies until you find the ones that work. This is where experience is vital only someone with true marketing expertise can accurately assess your current situation and suggest proven marketing solutions.

Yes hiring a marketing consultant is an addition cost that needs to be carefully considered, but surviving a recession is about cutting unnecessary spending not all spending. A good consultant should pay for themselves by the new sales they bring to your business plus save money by making sure your marketing budgets are used correctly.

What should I look for in my marketing consultant?

Hiring a marketing consultant can give your business valuable expertise and a fresh successful approach to your promotional efforts; however, it’s important that you choose the right consultant for your business.

The following are a few points to consider when selecting your marketing consultant:

  • Recommendations – Make sure your consultant can provide real client recommendations. Ask for a list of their current clients and for the details of individuals within these companies who can be contacted for a reference.
  • Compare – It’s worth getting in contact with several different consultants and comparing them, but not only on price. The right consultant for you is not always the cheapest or often the most experienced.
  • Research – Do some independent research on your marketing consultants. Businesses can use the internet to research consultants and check if there are any complaints or issues they need to be aware of.  Even the best companies may have disputes from time to time so if there are complaints you should try to find out more about them and how they were resolved.
  • Rapport – It’s important to have a good working relationship with your marketing consultant. You want someone who will listen to you and communicate on a regular basis. If you have doubts about their ability to communicate with you then its best to look for another consultant.
  • Creativity – Your marketing consultant needs to be able to take a fresh creative look at your marketing. If your consultant seems lacking in ideas you need to look elsewhere.
  • Multiple Strategies – Never rely on just one marketing strategy. Look for a consultant who will offer a number of carefully planned strategies that can be put to the test and provide you with clear results in both the short and long term.


Business Recession Support & Advice
CALL: 01227 861133 TODAY!

No one can be an expert on everything and in business it’s important to recognise an individual’s strengths and weaknesses and use them accordingly. Marketing is a specialist field so think seriously about whether you have the expertise you need and if not then a marketing consultant could be the right solution for you.

Hedley Basford marketing consultants are helping companies today to adjust their promotional efforts to beat the recession and we could help you too. For more information including a free half hour consultation contact us today.


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