How Do You Keep Your Best Customers?
Customer satisfaction is no guarantee of loyalty. Research shows that satisfied customers are just as likely as dissatisfied customers to shop around.
The Internet has empowered the consumer in ways never previously imagined. Control over corporate brands is slipping increasingly into the hands of the consumer.
Loyalty in itself is a passive relationship. You cannot rely on having a long-term relationship with loyal customers unless you manage that relationship – a process called ‘Customer Engagement’.
Customer Satisfaction Surveys
With our highly effective customer survey tool ADVOCATE you gain feedback that will:
- Confirm what you are doing well
- Identify improvements to make you more successful
- Identify issues that need your attention.
Customer Engagement Survey Tool
Search on Google for ‘customer engagement’ and you will find over six million references. What do you do next!?
The first thing you could do is to measure how well you are doing currently. We have developed a short and highly effective customer survey tool called ADVOCATE that does just that and, in addition, provides you with feedback from customers that will:
- Confirm what your company or organisation does well
- Suggest changes and improvements for being even more successful
- Identify issues that you need to deal with in the short-term.
To discuss how ADVOCATE could help you call Hedley Basford on 01227 861133 but first read the follow experiences of other clients:
“We were surprised and delighted with the speed with which our customers responded in large numbers to the ADVOCATE survey. They were clearly very pleased to be consulted. Our customers confirmed what we do well but more importantly gave us lots of ideas for how we can grow our business, and how they would like to support us in doing so.”
Rachel Groom, Managing Director of This Works Ltd
"We were delighted by the excellent response rate that ADVOCATE obtained from our clients and high quality of the feedback from our clients. This feedback has affirmed what we do well but it has also given us useful suggestions as to how we should develop and grow our company.
The many positive confirmations of our performance have created added energy and optimism that will take us forward. I would heartily recommend ADVOCATE to anyone seeking to reap the benefits from really understanding their customers.”
Calvert Markham, Managing Director, Elevation Learning Ltd
Expert Customer Engagement Advice